AncestryHealth t2d

AncestryHealth provides genetic testing to help identify if one is at risk for specific diseases.
‍
However, DNA is not the only way to measure health. Biometric data and lifestyle choices can also help in determining one’s chances for developing certain conditions.

the challenge

Customers were interested in learning their risk for certain conditions, like type 2 diabetes, that were not part of our DNA testing panel.

the solution

Create a series of questions to help predict if customers will develop type 2 diabetes. Make it enticing for users to engage with while differentiating it from the rest of the DNA product. Create final results that are useful and actionable.

my role

Senior Product Designer

The Intro- Make it real, make it compelling

The kickoff of this project consisted of a content overview and establishing minimum requirements with a product manager, two genetic counselors, and one behavioral scientist. We identified several key areas which included:
• An entry point with several states
• Introduction to the calculator and legal requirements
• The calculator questions and supporting content
• Results page for high and low risk as well as inconclusive

Our science team discovered a stunning statistic that we leveraged to pull people into the calculator:
“Of the roughly 30 million people in the U. S. who have type 2 diabetes, 1 in 5 of them don’t know it. That’s more than 6 million people.”

The Questions - Keep it simple

From there, we ask 5-7 questions in order to calculate a personal score.

The Final Score - Make it easy to interpret

The final output of the calculator was a risk score, a list of next steps, and a breakdown of how each question contributed to the results.

The Proof

Immediately upon its release, the risk calculator helped one of our customers discover that they were at a high risk for having T2D, confirming our science team’s prediction, that some people are at risk but may not know it.

MRL

AncestryHealth Risk Calculator

AncestryHealth provides genetic testing to help identify if one is at risk for specific diseases.
‍
However, DNA is not the only way to measure health. Biometric data and lifestyle choices can also help in determining one’s chances for developing certain conditions.

the challenge

Customers were interested in learning their risk for certain conditions, like type 2 diabetes, that were not part of our DNA testing panel.

the solution

Create a series of questions to help predict if customers will develop type 2 diabetes. Make it enticing for users to engage with while differentiating it from the rest of the DNA product. Create final results that are useful and actionable.

my role

The Intro- Make it real, make it compelling

The Questions - Keep it simple

The Final Score - Make it easy to interpret

The Proof

AncestryHealth Risk Calculator

AncestryHealth provides genetic testing to help identify if one is at risk for specific diseases.‍However, DNA is not the only way to measure health. Biometric data and lifestyle choices can also help in determining one’s chances for developing certain conditions.

the challenge

Customers were interested in learning their risk for certain conditions, like type 2 diabetes, that were not part of our DNA testing panel.

the solution

Create a series of questions to help predict if customers will develop type 2 diabetes. Make it enticing for users to engage with while differentiating it from the rest of the DNA product. Create final results that are useful and actionable.

my role

The Intro- Make it real, make it compelling

The Questions - Keep it simple

The Final Score - Make it easy to interpret

The Proof

AncestryHealth provides genetic testing to help identify if one is at risk for specific diseases.
‍
However, DNA is not the only way to measure health. Biometric data and lifestyle choices can also help in determining one’s chances for developing certain conditions.