Adobe

Adobe offers a selection of cloud-based solutions for marketing, analytics, advertising, and commerce.

the challenge

While Adobe offered best-in-class enterprise solutions, their website lacked the proper technical information needed in order for the CTO, IT, and Tech departments of prospective customers to endorse a sales decision. 

the solution

Create a single destination that can speak directly to a variety of IT personae, be discoverable as a role-based solution in the global nav, and scale to other roles, e.g., marketing, support, etc…

my role

Lead Information Architect / Experience Designer

Phase 1 - Discovery: competitive/comparative analysis, content audit, stakeholder workshops

For phase 1 we conducted a number of Adobe stakeholder interviews to understand the client’s perspective on the problem.  We also conducted a content audit on the existing site, uncovering numerous artifacts that would prove useful to IT personae. In addition we compiled a competitive analysis to showcase best-in-class experiences from Adobe’s competitors.

Phase 2 - Content mapping

Graphed existing technical content to the journey map provided by the client.  From there, I identified the information gaps, and suggested appropriate content solutions.

Phase 3 - Design

Prior competitive analysis and content mapping helped shape the final deliverables; entry points, zone diagrams and wireframes.  The single page wireframe solution successfully surfaced all the appropriate content to satisfy the needs of the tech audience. 

Zone diagram for high level architecture
final wireframes
1 of several final designs
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