Phase 1
The first step in this eight week engagement was to create current-state site map to start to identify pain points and gaps within the experience.
Lead Information Architect / Experience Designer
The first step in this eight week engagement was to create current-state site map to start to identify pain points and gaps within the experience.
The next step took place on site with the client where we conducted a stakeholder workshop. We identified 7 steps to the typical Sprouts customer journey and walked through each journey through the lense of 3 personas provided by the clients. We identified a number of pain points and opportunities for improved customer satisfaction and increased engagement. We then synthesized our workshop findings and created our next deliverable, 4 customer journey maps.
While our data science and business analyst teams were working on a technical assesment, I created a future state sitemap informed by stakeholder interviews, workshops, and prioritization exercises.
For the last phase of our engagement, I partnered with the PS creative design team on experience concepts. We created 9 concepts/conversation starters that ranged in level of effort from quick wins to future visions. We created these experiences to take advantage of the opportunities identified.
