Sqor Sports

Fangagement is a aggregation tool for Sqor, a social media platform that connects sports fans with their favorite athletes, teams and other passionate, like-minded fans. Sqor verified athletes use Fangagement to rank, curate and even hide posts in which they are mentioned.

the challenge

Athletes have more important things to do than monitoring and curating their various social platforms.

the solution

Fangagement is a simple and, more importantly, fun way for Sqor athletes to start conversations with the people that matter most, their fans.

my role

Lead Product Designer

Sqor Manager is an enterprise tool that works in conjunction with Fangagment and the Sqor app. It provides athletes, teams, and agents metrics on their content that measures engagement with their respective fans.

the challenge

Athletes, agents and managers need a quick and simple way to access data on their social media accounts. While Sqor had a management site in place it was rudimentary and cumbersome. The site was set up for internal use only leaving our agents to manually add each new verified athlete. In addition to the extra work it created, our search engine was not always dependable and usually produced long, unmanageable drop down menus that extended far beyond the user’s window.

old enterprise tool

the solution

A complete redesign of the interface and backend

After creating a series proto-personas and use cases, I developed a set of requirements that informed our roadmap for the next two months. The proto-personas ensured we could accommodate all users from every entry point and with different levels of access.

Version 1 - useful engagement end points for the MVP

For the MVP we designed and built three pages with an accounts table, followers, page views and successful crossposts.

accounts page

engagement chart and post data

MVP - FIRST THREE PAGES

Version 2 - Streamlined user profile forms

The old system required athletes to email our internal agents basic profile information such as names, teams, leagues etc… For version 2 we designed and built a set of forms so athletes could create profiles themselves. After conducting usability tests on usertesting.com we quickly identified that most users want to update names and avatars inline instead of going through the athlete’s profile.

Version 3 - Permission setting for posting on an athlete’s behalf

Agents who already have a working relationship with their athletes still need to request permission to post on their behalf. This step protects everyone in the relationship including Sqor. The flow below demonstrates a request to represent an athlete as well as options to terminate a relationship from both sides. When a new representation is requested an email is sent out to the athlete requesting a response and taking them directly to the interface where they can grant access. Once access is granted agents are alerted and encouraged to create a first post. This notification brings agents to the tool and gets them posting right out of the gate.

agent's flow

athlete's flow

Version 4 - Optimizing Site Architecture

Simultaneous to optimizing the first three versions, I initiated a card sorting exercise with our in-house athlete relations team to determine the future architecture of the site. From this exercise we moved the agent/athlete messaging feature and the monthly payment tables to the main navigation in order to make them more easily accessible.

The Proof

Immediately after the release of both Fangagement and Sqor Manager, our athletes and agents provided an abundance of positive feedback.

What we heard from our users:

Athletes found it incredibly easy to grant their respective agents permission to post on their behalf.
Athletes felt they would finally start to feel in control of their engagment data.
Several athletes and agents saw an increase in fan engagement after using the tool.